Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what recent assessment she has made of the potential impact of gambling advertising on (a) children under 18, (b) adults and (c) people with a gambling addiction.

This government recognises that while advertising is a legitimate advantage which licensed operators have over illegal gambling firms, increased exposure to gambling advertising can have an impact on gambling participation. Some forms of advertising can also have a disproportionate impact on particular groups, such as children and those who are already experiencing problems with their gambling.

There are existing robust rules in place to ensure that advertising, whenever it appears, is socially responsible, with a particular regard to the need to protect children, young persons and other vulnerable persons from being harmed and exploited. The Gambling Commission is also introducing new requirements for operators to allow customers to have greater control over the direct marketing they receive, and have also consulted on measures to ensure that incentives such as free bets are constructed in a socially responsible manner.

However, we recognise that more can be done to improve protections. We have set the gambling industry a clear task to raise standards and this work will be monitored closely.